/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-transition-duration:.15s;--default-transition-timing-function:cubic-bezier(.4, 0, .2, 1);--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.relative{position:relative}.start{inset-inline-start:var(--spacing)}.table{display:table}.transition{transition-property:color,background-color,border-color,outline-color,text-decoration-color,fill,stroke,--tw-gradient-from,--tw-gradient-via,--tw-gradient-to,opacity,box-shadow,transform,translate,scale,rotate,filter,-webkit-backdrop-filter,backdrop-filter,display,content-visibility,overlay,pointer-events;transition-timing-function:var(--tw-ease,var(--default-transition-timing-function));transition-duration:var(--tw-duration,var(--default-transition-duration))}}:root{--ink:#080a0c;--ink-soft:#14171b;--paper:#f3f0e9;--paper-bright:#fbfaf7;--red:#d62030;--coral:#ff675d;--gold:#c2b67e;--grey:#a9aba4;--line:#ffffff2e}*{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--ink)}body{background:var(--ink);color:#fff;-webkit-font-smoothing:antialiased;margin:0;font-family:Sofia Pro Regular,Avenir Next,Helvetica Neue,Arial,sans-serif}button,a{font:inherit}a{color:inherit;text-decoration:none}button{color:inherit}button:focus-visible,a:focus-visible{outline:3px solid var(--gold);outline-offset:4px}.site-header{z-index:30;color:#fff;-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);background:#080a0ceb;border-bottom:1px solid #ffffff14;grid-template-columns:auto 1fr auto;align-items:center;gap:36px;min-height:76px;padding:12px clamp(18px,4vw,64px);display:grid;position:sticky;top:0}.brand{align-items:center;gap:8px;width:max-content;display:inline-flex}.brand-logo{width:auto;height:46px;display:block}.brand-name{color:#e64a53;letter-spacing:-2px;font-family:Georgia,serif;font-size:34px;font-weight:700;line-height:1}.brand-rule{background:#e64a53;width:1px;height:36px}.brand-stack{letter-spacing:.03em;font-size:9px;line-height:.88}.main-nav{color:#d7d7d4;justify-self:center;gap:clamp(16px,2.4vw,34px);font-size:13px;display:flex}.main-nav a{transition:color .2s}.main-nav a:hover{color:var(--coral)}.hepta-link{letter-spacing:.14em;border:1px solid #3a3d40;border-radius:999px;padding:10px 14px;font-size:11px}.hero{align-items:stretch;min-height:calc(100vh - 76px);padding:clamp(48px,6vw,96px) clamp(18px,4vw,64px) 34px;display:flex}.hero-grid{grid-template-rows:auto 1fr auto auto;grid-template-columns:150px minmax(0,1fr);width:100%;display:grid}.hero-eyebrow{grid-column:2;padding:26px 34px 0}.eyebrow,.section-index{letter-spacing:.14em;text-transform:uppercase;font-size:11px;font-weight:700}.hero-side{color:var(--grey);flex-direction:column;grid-row:1/5;justify-content:space-between;align-items:center;gap:34px;padding:28px 20px;display:flex}.hero-side-label{letter-spacing:.18em;writing-mode:vertical-rl;font-size:11px;line-height:1.8;transform:rotate(180deg)}.hero-powered{writing-mode:horizontal-tb;letter-spacing:.13em;white-space:nowrap;justify-items:center;gap:9px;font-size:8px;font-weight:700;display:grid;transform:none}.hero-powered img{width:72px;height:auto;display:block}.hero-copy{max-width:1220px;padding:clamp(44px,7vw,110px) 34px clamp(34px,5vw,70px)}.hero-kicker{max-width:620px;color:var(--gold);letter-spacing:.04em;margin:0 0 28px;font-size:14px}.hero h1{letter-spacing:-.055em;max-width:1180px;margin:0;font-size:clamp(48px,7.4vw,122px);font-weight:900;line-height:.93}.hero h1 span{color:var(--red)}.hero-deck{color:#c5c6c2;max-width:800px;margin:32px 0 0;font-size:clamp(18px,1.7vw,28px);line-height:1.35}.hero-kpis{grid-template-columns:repeat(4,1fr);gap:12px;padding:0 34px 20px;display:grid}.hero-kpis>div{flex-direction:column;justify-content:space-between;min-height:148px;padding:26px 22px;display:flex}.number{font-variant-numeric:tabular-nums;font-family:Georgia,serif;font-size:clamp(42px,5vw,74px);line-height:1}.hero-kpis .number{font-size:clamp(38px,4.4vw,68px)}.hero-kpis span:last-child{color:#c8c9c5;font-size:14px}.hero-meta{color:var(--grey);letter-spacing:.08em;gap:28px;padding:18px 34px;font-size:11px;display:flex}.hero-meta a{color:#fff;margin-left:auto}.section-pad{padding:clamp(84px,10vw,160px) clamp(20px,6vw,96px)}.statement{background:var(--paper);color:var(--ink);grid-template-columns:minmax(180px,.45fr) 1.55fr;gap:60px;display:grid}.statement-copy{max-width:1050px}.big-serif{font-family:Georgia,Times New Roman,serif}.statement .big-serif{letter-spacing:-.025em;margin:0 0 36px;font-size:clamp(34px,4.3vw,66px);line-height:1.08}.statement-copy>p:last-child{max-width:760px;font-size:18px;line-height:1.6}.section-heading{color:var(--ink);grid-template-columns:minmax(170px,.42fr) minmax(0,1.25fr) minmax(230px,.62fr);align-items:end;gap:42px;margin-bottom:clamp(50px,7vw,92px);display:grid}.section-heading h2{letter-spacing:-.045em;margin:0;font-size:clamp(42px,5.8vw,86px);font-weight:900;line-height:.98}.section-heading h2 span{color:var(--red)}.section-heading p{margin:0;font-family:Georgia,serif;font-size:18px;line-height:1.5}.section-heading .section-index{color:var(--red);align-self:start}.section-heading.inverse{color:#fff}.section-heading.inverse .section-index{color:var(--gold)}.audiences{background:var(--paper-bright);color:var(--ink)}.cohort-tabs{border-top:1px solid #b7b7b0;border-bottom:1px solid #b7b7b0;grid-template-columns:repeat(5,1fr);display:grid}.cohort-tabs button{appearance:none;text-align:left;cursor:pointer;background:0 0;border:0;border-right:1px solid #b7b7b0;min-height:84px;padding:20px;font-weight:700;transition:background .2s,color .2s}.cohort-tabs button:last-child{border-right:0}.cohort-tabs button span{color:#75766f;letter-spacing:.12em;margin-bottom:7px;font-size:11px;display:block}.cohort-tabs button[aria-selected=true]{background:var(--red);color:#fff}.cohort-tabs button[aria-selected=true] span{color:#fff}.cohort-panel{border-bottom:1px solid #b7b7b0;grid-template-columns:34% 31% 35%;min-height:560px;display:grid}.cohort-panel>div{border-right:1px solid #b7b7b0;min-width:0;padding:clamp(28px,4vw,58px)}.cohort-panel>div:last-child{border-right:0}.cohort-age{color:var(--red);letter-spacing:.14em;font-size:13px;font-weight:700}.cohort-title h3{letter-spacing:-.035em;overflow-wrap:anywhere;margin:20px 0;font-family:Georgia,serif;font-size:clamp(36px,3.2vw,58px);line-height:1.02}.cohort-title p{max-width:420px;font-size:18px;line-height:1.5}.cohort-metrics{background:#e8e7e0;align-content:center;gap:28px;display:grid}.cohort-metrics>div{grid-template-columns:150px minmax(0,1fr);align-items:center;gap:18px;display:grid}.cohort-metrics .number{min-width:3.25ch;color:var(--red);white-space:nowrap;font-size:clamp(38px,3.8vw,60px);line-height:1;display:inline-block}.cohort-metrics span:last-child{min-width:0;font-size:13px;line-height:1.35}.cohort-implication{flex-direction:column;justify-content:center;display:flex}.cohort-implication>span{color:var(--red);letter-spacing:.14em;font-size:11px;font-weight:700}.cohort-implication p{margin:26px 0 0;font-family:Georgia,serif;font-size:clamp(22px,2vw,30px);line-height:1.4}.discovery{background:var(--ink)}.chart-shell{max-width:1240px;margin-left:auto}.chart-legend{color:#c3c4c0;flex-wrap:wrap;justify-content:flex-end;gap:24px;margin-bottom:22px;font-size:12px;display:flex}.chart-legend i{width:14px;height:8px;margin-right:7px;display:inline-block}.legend-search{background:var(--coral)}.legend-ai{background:var(--gold)}.legend-social{background:#fff}.discovery-row{border:0;border-top:1px solid var(--line);cursor:pointer;text-align:left;background:0 0;grid-template-columns:90px 1fr;align-items:center;gap:20px;width:100%;padding:17px 8px;display:grid}.discovery-row:last-child{border-bottom:1px solid var(--line)}.discovery-row:hover,.discovery-row.is-active{background:#111418}.age-label{font-family:Georgia,serif;font-size:18px}.bar-stack{grid-template-rows:repeat(3,13px);grid-template-columns:1fr;gap:5px;display:grid}.bar{min-width:32px;transition:width .35s cubic-bezier(.2,.8,.2,1);display:block;position:relative}.bar b{color:#fff;font-variant-numeric:tabular-nums;font-size:11px;font-weight:600;position:absolute;top:-1px;left:calc(100% + 8px)}.bar.search{background:var(--coral)}.bar.ai{background:var(--gold)}.bar.social{background:#fff}.selected-detail{color:var(--grey);align-items:baseline;gap:26px;padding:22px 0;display:flex}.selected-detail span{color:var(--gold);font-family:Georgia,serif;font-size:26px}.selected-detail p{margin:0}.insight-pair{grid-template-columns:1fr 1fr;gap:clamp(40px,8vw,120px);margin-top:clamp(70px,9vw,130px);display:grid}.insight-pair .big-serif{margin:0;font-size:clamp(36px,4vw,60px);line-height:1.12}.insight-pair>p:last-child{color:#c9cac6;align-self:end;font-size:18px;line-height:1.7}.screens{background:var(--paper);color:var(--ink)}.screen-layout{grid-template-columns:minmax(0,1.65fr) minmax(280px,.65fr);gap:clamp(32px,6vw,90px);display:grid}.dark-legend{color:#494a46}.legend-tv{background:var(--ink)}.legend-youtube{background:var(--red)}.vertical-bars{border-bottom:1px solid #969790;grid-template-columns:repeat(6,1fr);align-items:end;gap:12px;min-height:330px;padding:0 12px;display:grid}.bar-group{appearance:none;cursor:pointer;background:0 0;border:0;grid-template-rows:220px auto;align-items:end;gap:12px;padding:0 6px 12px;display:grid}.bar-group.is-active{background:#d6203012}.vbar-area{justify-content:center;align-items:end;gap:8px;height:220px;display:flex}.vbar{width:clamp(18px,2.4vw,36px);max-height:210px;transition:height .35s cubic-bezier(.2,.8,.2,1);display:block;position:relative}.vbar.tv{background:var(--ink)}.vbar.youtube{background:var(--red)}.vbar b{white-space:nowrap;font-size:11px;position:absolute;top:-22px;left:50%;transform:translate(-50%)}.vbar-label{font-size:12px;font-weight:700}.screen-callout{border-top:6px solid var(--red);padding:28px 0}.callout-age{letter-spacing:.14em;color:var(--red);font-size:12px;font-weight:700}.screen-stat-line{border-bottom:1px solid #b8b8b1;grid-template-columns:auto 1fr;align-items:end;gap:18px;padding:24px 0;display:grid}.screen-stat-line .number{font-size:54px}.screen-stat-line span:last-child{padding-bottom:5px}.screen-callout p{margin:26px 0 0;font-family:Georgia,serif;font-size:20px;line-height:1.5}.screen-callout small{color:#666861;margin-top:18px;font-size:11px;line-height:1.45;display:block}.attention{background:var(--ink-soft)}.attention-grid{grid-template-columns:1.35fr .65fr;gap:clamp(44px,8vw,120px);display:grid}.attention-row{grid-template-columns:68px 1fr;align-items:center;gap:18px;margin-bottom:20px;display:grid}.attention-row>span{font-family:Georgia,serif}.attention-track{gap:4px;display:grid}.attention-scroll,.attention-message{min-width:28px;height:17px;position:relative}.attention-scroll{background:var(--coral)}.attention-message{background:var(--gold)}.attention-track b{color:#fff;font-size:11px;position:absolute;left:calc(100% + 8px)}.attention-legend{color:var(--grey);gap:28px;margin-top:32px;font-size:11px;display:flex}.attention-legend span:first-child{color:var(--coral)}.attention-legend span:last-child{color:var(--gold)}.attention-copy{border-left:1px solid var(--line);padding-left:clamp(28px,4vw,64px)}.attention-copy .big-serif{margin:0 0 34px;font-size:clamp(34px,3.8vw,56px);line-height:1.08}.attention-copy p:last-child{color:#c2c4bf;font-size:17px;line-height:1.7}.messaging{background:var(--coral);color:var(--ink)}.messaging .section-heading h2 span,.messaging .section-index{color:var(--ink)}.messaging-grid{grid-template-columns:1fr 1fr;gap:60px;display:grid}.message-kpis{border-top:1px solid #080a0c80;border-bottom:1px solid #080a0c80;grid-template-columns:repeat(3,1fr);display:grid}.message-kpis>div{border-right:1px solid #080a0c59;flex-direction:column;gap:24px;padding:28px 20px;display:flex}.message-kpis>div:last-child{border:0}.message-kpis .number{font-size:clamp(38px,4vw,62px)}.message-kpis span:last-child{font-size:13px;font-weight:700}.message-trend{border-bottom:1px solid #080a0c8c;grid-template-columns:repeat(6,1fr);align-items:end;gap:10px;min-height:260px;padding:0 10px;display:grid}.message-trend>div{flex-direction:column-reverse;justify-content:flex-start;align-items:center;gap:12px;height:250px;display:flex}.message-trend i{background:var(--ink);width:min(42px,70%);display:block;position:relative}.message-trend b{font-size:11px;font-style:normal;position:absolute;top:-22px;left:50%;transform:translate(-50%)}.message-trend span{font-size:11px;font-weight:700}.media-layers{border:1px solid var(--ink);grid-template-columns:repeat(4,1fr);margin-top:90px;display:grid}.media-layers>div{border-right:1px solid var(--ink);align-content:space-between;min-height:190px;padding:24px;display:grid}.media-layers>div:last-child{border-right:0}.media-layers span{font-family:Georgia,serif;font-size:28px}.media-layers b{letter-spacing:.08em;font-size:13px}.media-layers p{margin:0;font-family:Georgia,serif;font-size:21px}.chart-base-note{color:var(--grey);margin:2px 0 0;font-size:11px;line-height:1.5}.detail-drawer{--detail-line:#080a0c4d;--detail-muted:#5b5d56;--detail-accent:var(--red);border-top:1px solid var(--detail-line);border-bottom:1px solid var(--detail-line);margin-top:clamp(54px,7vw,96px)}.detail-summary{grid-template-columns:140px 1fr;align-items:center;gap:24px;min-height:88px;display:grid}.detail-summary>span{color:var(--detail-accent);letter-spacing:.14em;text-transform:uppercase;font-size:11px;font-weight:800}.detail-summary>b{font-family:Georgia,serif;font-size:clamp(20px,2.1vw,29px);font-weight:400}.detail-content{padding:32px 0 clamp(52px,7vw,88px)}.detail-header{grid-template-columns:minmax(0,1.1fr) minmax(240px,.65fr);align-items:end;gap:clamp(28px,7vw,100px);margin-bottom:48px;display:grid}.detail-header h3{letter-spacing:-.035em;max-width:760px;margin:0;font-size:clamp(32px,4.5vw,64px);line-height:1.02}.detail-header p{color:var(--detail-muted);margin:0;font-family:Georgia,serif;font-size:17px;line-height:1.55}.detail-note{color:var(--detail-muted);margin:30px 0 0;font-size:11px;line-height:1.55}.dark-drawer{--detail-line:#fff3;--detail-muted:#aaaca7;--detail-accent:var(--gold);--detail-active-text:var(--ink)}.coral-drawer{--detail-line:#080a0c73;--detail-muted:#3f413d;--detail-accent:var(--ink)}.age-stacked-chart{gap:24px;display:grid}.age-stacked-legend{color:var(--detail-muted);flex-wrap:wrap;justify-content:flex-end;gap:12px 22px;font-size:11px;display:flex}.age-stacked-legend span{align-items:center;gap:7px;display:inline-flex}.age-stacked-legend i{width:14px;height:9px}.age-stacked-rows{gap:12px;display:grid}.age-stacked-row{grid-template-columns:82px minmax(0,1fr);align-items:center;gap:20px;padding:8px 12px;display:grid}.age-stacked-age{font-family:Georgia,serif;font-size:17px}.age-stacked-track{background:currentColor;height:48px;display:flex;overflow:hidden}@supports (color:color-mix(in lab, red, red)){.age-stacked-track{background:color-mix(in srgb, currentColor 8%, transparent)}}.age-stacked-segment{font-variant-numeric:tabular-nums;place-items:center;min-width:1px;height:100%;font-size:10px;font-style:normal;font-weight:800;display:grid;overflow:hidden}.segment-0{color:#fff;background:#8f918b}.segment-1{background:var(--red);color:#fff}.segment-2{background:var(--gold);color:var(--ink)}.segment-3{background:var(--coral);color:var(--ink)}.segment-4{color:var(--ink);background:#f5f2eb}.segment-5{color:#fff;background:#687781}.segment-6{color:#fff;background:#a96f85}.light-drawer .segment-4{color:#fff;background:#2f3438}.coral-drawer .segment-3{background:var(--ink);color:#fff}.profile-legend{color:#5f615b;flex-wrap:wrap;justify-content:flex-end;gap:14px 22px;margin-bottom:28px;font-size:11px;display:flex}.profile-legend span{align-items:center;gap:7px;display:inline-flex}.profile-legend i{width:13px;height:9px}.profile-row{grid-template-columns:72px 1fr;align-items:center;gap:18px;margin-bottom:13px;display:grid}.profile-row>b{font-family:Georgia,serif;font-size:15px}.profile-stack{background:#dddcd5;height:42px;display:flex;overflow:hidden}.profile-stack i{color:#fff;font-variant-numeric:tabular-nums;place-items:center;min-width:0;font-size:10px;font-style:normal;font-weight:800;transition:width .5s cubic-bezier(.2,.8,.2,1);display:grid;overflow:hidden}.profile-non{background:#858780}.profile-multi{background:var(--red)}.profile-russian{background:var(--gold);color:var(--ink)!important}.profile-facebook{background:var(--ink)}.profile-visual{background:var(--coral);color:var(--ink)!important}.base-audit{border-top:1px solid var(--detail-line);border-bottom:1px solid var(--detail-line);grid-template-columns:repeat(3,1fr);margin-top:48px;display:grid}.base-audit>div{border-right:1px solid var(--detail-line);flex-direction:column;gap:12px;padding:26px 24px;display:flex}.base-audit>div:last-child{border-right:0}.base-audit b{color:var(--detail-accent);font-family:Georgia,serif;font-size:40px;font-weight:400}.base-audit span{color:var(--detail-muted);font-size:12px;line-height:1.45}.reveal-ready [data-reveal]{opacity:0;transition:opacity .65s ease var(--reveal-delay,0s), transform .65s cubic-bezier(.2,.8,.2,1) var(--reveal-delay,0s);transform:translateY(28px)}.reveal-ready [data-reveal].is-visible{opacity:1;transform:translateY(0)}.chart-ready .bar,.chart-ready .attention-scroll,.chart-ready .attention-message,.chart-ready .age-stacked-track,.chart-ready.profile-chart .profile-stack i{transform-origin:0;transform:scaleX(0)}.chart-ready.chart-active .bar,.chart-ready.chart-active .attention-scroll,.chart-ready.chart-active .attention-message,.chart-ready.chart-active .age-stacked-track,.chart-ready.chart-active.profile-chart .profile-stack i{transform:scaleX(1)}.chart-ready .vbar,.chart-ready .message-trend i{transform-origin:bottom;transform:scaleY(0)}.chart-ready.chart-active .vbar,.chart-ready.chart-active .message-trend i{transform:scaleY(1)}.bar,.attention-scroll,.attention-message,.age-stacked-track,.profile-stack i,.vbar,.message-trend i{transition-property:width,height,transform;transition-duration:.9s;transition-timing-function:cubic-bezier(.16,1,.3,1)}.moves{background:var(--paper-bright);color:var(--ink)}.moves-list{border-top:1px solid #b4b4ad}.moves-list article{border-bottom:1px solid #b4b4ad;grid-template-columns:92px minmax(260px,.8fr) 1.2fr;align-items:baseline;gap:28px;padding:32px 0;display:grid}.moves-list article>span{color:var(--red);font-family:Georgia,serif;font-size:38px}.moves-list h3{margin:0;font-size:clamp(22px,2vw,31px)}.moves-list p{color:#555750;margin:0;font-family:Georgia,serif;font-size:18px;line-height:1.5}.point-of-view{background:var(--ink)}.point-of-view>.section-index{color:var(--gold);margin-bottom:30px}.point-of-view h2{letter-spacing:-.05em;max-width:1250px;margin:0;font-size:clamp(44px,6.8vw,98px);line-height:.98}.point-of-view h2 span{color:var(--red)}.pov-grid{border-top:1px solid var(--line);grid-template-columns:.7fr 1.3fr;gap:80px;margin-top:70px;padding-top:50px;display:grid}.pov-grid .big-serif{color:var(--gold);margin:0;font-size:clamp(34px,4vw,58px);line-height:1.15}.pov-grid>p:last-child{color:#c6c7c3;max-width:760px;font-size:20px;line-height:1.65}.method{background:#111315;grid-template-columns:1.5fr .5fr;align-items:end;gap:80px;padding-top:60px;padding-bottom:60px;display:grid}.method>div{max-width:900px}.method>div>span{color:var(--gold);letter-spacing:.14em;font-size:11px;font-weight:700}.method p{color:var(--grey);font-size:12px;line-height:1.65}.method>a{color:var(--ink);background:var(--gold);border-radius:999px;justify-self:end;padding:18px 24px;font-weight:700}footer{color:var(--grey);background:var(--ink);grid-template-columns:auto 1fr auto;align-items:end;gap:40px;padding:44px clamp(20px,6vw,96px);font-size:11px;display:grid}.footer-brand{color:#fff}footer p{text-align:center;margin:0}@media (width<=980px){.main-nav{display:none}.site-header{grid-template-columns:1fr auto}.hero-grid{grid-template-columns:76px 1fr}.hero-powered img{width:54px}.hero-kpis{grid-template-columns:repeat(3,1fr)}.statement,.section-heading{grid-template-columns:1fr}.section-heading{gap:22px}.section-heading p{max-width:680px}.cohort-tabs{grid-template-columns:repeat(3,1fr)}.cohort-tabs button:nth-child(3){border-right:0}.cohort-tabs button:nth-child(-n+3){border-bottom:1px solid #b7b7b0}.cohort-panel{grid-template-columns:1fr 1fr}.cohort-metrics>div{grid-template-columns:138px minmax(0,1fr)}.cohort-panel .cohort-implication{border-top:1px solid #b7b7b0;grid-column:1/-1}.cohort-panel .cohort-metrics{border-right:0}.screen-layout,.attention-grid,.messaging-grid{grid-template-columns:1fr}.screen-callout{grid-template-columns:1fr 1fr;gap:26px;display:grid}.screen-callout p,.screen-callout small{grid-column:1/-1}.attention-copy{border-left:0;border-top:1px solid var(--line);padding:44px 0 0}.media-layers{grid-template-columns:1fr 1fr}.media-layers>div:nth-child(2){border-right:0}.media-layers>div:nth-child(-n+2){border-bottom:1px solid var(--ink)}.detail-header{grid-template-columns:1fr}.age-stacked-track{height:44px}}@media (width<=680px){.site-header{gap:12px;min-height:66px}.brand-logo{height:38px}.brand-name{font-size:29px}.brand-rule{height:30px}.hepta-link{padding:8px 10px}.hero{min-height:auto;padding:22px 14px}.hero-grid{grid-template-columns:1fr}.hero-side{flex-direction:row;grid-area:auto/1;align-items:center;gap:20px;padding:18px 20px 0}.hero-side-label{writing-mode:horizontal-tb;line-height:1.45;transform:none}.hero-powered{align-items:center;gap:10px;display:flex}.hero-powered img{width:58px}.hero-eyebrow{grid-column:1;padding:20px 20px 0}.hero-copy{padding:54px 20px 42px}.hero h1{font-size:clamp(46px,15vw,68px)}.hero-kpis{grid-template-columns:1fr 1fr;gap:10px;padding:0 20px 20px}.hero-kpis>div{min-height:120px;padding:20px 16px}.hero-meta{flex-wrap:wrap;padding:18px 20px}.hero-meta a{width:100%;margin-left:0}.section-pad{padding-left:20px;padding-right:20px}.statement{gap:28px}.cohort-tabs{grid-template-columns:1fr 1fr}.cohort-tabs button,.cohort-tabs button:nth-child(3){border-bottom:1px solid #b7b7b0;border-right:1px solid #b7b7b0}.cohort-tabs button:nth-child(2n){border-right:0}.cohort-tabs button:last-child{border-bottom:0}.cohort-panel{grid-template-columns:1fr}.cohort-metrics>div{grid-template-columns:126px minmax(0,1fr);gap:14px}.cohort-metrics .number{font-size:clamp(38px,13vw,54px)}.cohort-panel>div{border-bottom:1px solid #b7b7b0;border-right:0}.cohort-panel .cohort-implication{border-top:0;grid-column:auto}.discovery-row{grid-template-columns:62px 1fr;gap:10px}.bar b{left:calc(100% + 4px)}.insight-pair{grid-template-columns:1fr}.chart-legend{justify-content:flex-start}.vertical-bars{gap:2px;padding:0 2px}.bar-group{grid-template-rows:210px auto;padding:0 1px 10px}.vbar-area{gap:3px}.vbar{width:14px}.vbar-label{font-size:9px}.screen-callout{grid-template-columns:1fr}.screen-callout p,.screen-callout small{grid-column:auto}.attention-legend{flex-direction:column;gap:8px}.message-kpis{grid-template-columns:1fr}.message-kpis>div{border-bottom:1px solid #080a0c59;border-right:0}.message-kpis>div:last-child{border-bottom:0}.message-trend{gap:3px}.message-trend span{font-size:9px}.media-layers{grid-template-columns:1fr}.media-layers>div{border-right:0;border-bottom:1px solid var(--ink)}.media-layers>div:last-child{border-bottom:0}.moves-list article{grid-template-columns:60px 1fr}.moves-list p{grid-column:2}.pov-grid,.method{grid-template-columns:1fr;gap:42px}.method>a{justify-self:start}footer{grid-template-columns:1fr;align-items:start}footer p{text-align:left}.detail-summary{grid-template-columns:1fr;gap:8px;min-height:78px;padding:18px 0}.detail-summary>b{font-size:18px;line-height:1.25}.detail-content{padding-top:24px}.age-stacked-legend{justify-content:flex-start}.age-stacked-row{grid-template-columns:52px minmax(0,1fr);gap:10px;padding:7px 4px}.age-stacked-age{font-size:14px}.age-stacked-track{height:38px}.profile-legend{justify-content:flex-start}.profile-row{grid-template-columns:52px 1fr;gap:10px}.profile-stack{height:34px}.profile-stack i{font-size:9px}.base-audit{grid-template-columns:1fr}.base-audit>div{border-right:0;border-bottom:1px solid var(--detail-line)}.base-audit>div:last-child{border-bottom:0}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important;animation-duration:.01ms!important}.reveal-ready [data-reveal]{opacity:1;transform:none}.chart-ready .bar,.chart-ready .attention-scroll,.chart-ready .attention-message,.chart-ready .age-stacked-track,.chart-ready.profile-chart .profile-stack i,.chart-ready .vbar,.chart-ready .message-trend i{transform:none}}